Noughty but nice
Alright, so that was the noughties. What will happen in the, er, whatever the next ten years are called. Never mind, the last ten years whizzed by so it will the twenties before we know it and we can start labelling the decades again.
But will we think of this time differently because it has no label? Naming isn’t just about differentiating one product from another; it affects how we feel about the product. If Chanel No.5 was just known by a chemical formula, it really wouldn’t seem to smell so sweet, to borrow from last month’s edition.
Surely we can think of something? Go on, give me your suggestions (via commenting), even if they’re a bit risqué, or do I mean naughty?
Happy New Year!

January 1st, 2010 at 4:23 pm
Isn’t the next decade labelled the ‘teens’ or the ‘teenies’ or maybe even the ‘teenyweenies’! Perhaps that is just in my household?! Px
January 4th, 2010 at 1:32 pm
The worst suggestion I have heard for this decade is the teenies. Surely – if we follow a format consistent with the following decades – it should be the tens? Or perhaps we should take on board the previous post about the importance of branding and give it an aspirational and motivational title rather than just a number?