Comments for Touchpoint: Blog http://blog.designation.com Find out what we're thinking Wed, 14 Jul 2010 21:38:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Damage limitation by thekeeper http://blog.designation.com/?p=82&cpage=1#comment-462 thekeeper Wed, 14 Jul 2010 21:38:48 +0000 http://blog.designation.com/?p=82#comment-462 Ha ha, I'm not a follower of the world wide cathologies or any such ologies, by deliberate spiritual modification, but the pope - church - come - clean - admit - or - not etc. boils down to one thing, not the original brand, it's the "follow the money" crux. 10% of nothing is something. Ha ha, I’m not a follower of the world wide cathologies or any such ologies, by deliberate spiritual modification, but the pope – church – come – clean – admit – or – not etc. boils down to one thing, not the original brand, it’s the “follow the money” crux. 10% of nothing is something.

]]> Comment on Damage limitation by David Turner http://blog.designation.com/?p=82&cpage=1#comment-449 David Turner Fri, 02 Apr 2010 07:25:05 +0000 http://blog.designation.com/?p=82#comment-449 Nigel, we are getting brave now! Go for it! We hear a lot about core values. I have so many memories of sitting in office receptions laughing while I read the "Ten Commandments" of 'This company's core values are.....' 9 times out of 10 the service provided in reception alone contradicts and the poster becomes a huge joke. I somewhat agree with Rob, that we all know what the church stands for; its dynamic Founder's core values. The problem is that, in all the internal politics, the customer has got forgotten. Maybe the church doesn't need rebranding; just needs to rediscover its original brand? But is the brand name shot? Can the church recover its original market impact with this name? All over the world there are "franchise" communities of the most impressive people doing exception things in the toughest situations, all in the name of the Founder. But many hesitate to use the name "church". Nigel, we are getting brave now! Go for it!

We hear a lot about core values. I have so many memories of sitting in office receptions laughing while I read the “Ten Commandments” of ‘This company’s core values are…..’
9 times out of 10 the service provided in reception alone contradicts and the poster becomes a huge joke.

I somewhat agree with Rob, that we all know what the church stands for; its dynamic Founder’s core values. The problem is that, in all the internal politics, the customer has got forgotten. Maybe the church doesn’t need rebranding; just needs to rediscover its original brand?

But is the brand name shot? Can the church recover its original market impact with this name? All over the world there are “franchise” communities of the most impressive people doing exception things in the toughest situations, all in the name of the Founder. But many hesitate to use the name “church”.

]]> Comment on Damage limitation by Rob Hook http://blog.designation.com/?p=82&cpage=1#comment-448 Rob Hook Thu, 01 Apr 2010 11:07:43 +0000 http://blog.designation.com/?p=82#comment-448 I think we know what the church stands for, but my question is - why did they cover it up, or take so little action. The root of the cause may not be the two suggested.. It just might be that some people are nasty, in the church and outside the church. I think we know what the church stands for, but my question is – why did they cover it up, or take so little action. The root of the cause may not be the two suggested.. It just might be that some people are nasty, in the church and outside the church.

]]> Comment on What’s in a name? by Rob Hook http://blog.designation.com/?p=78&cpage=1#comment-435 Rob Hook Mon, 01 Mar 2010 15:02:30 +0000 http://blog.designation.com/?p=78#comment-435 Designation is distinctive. However, does it capture the difference between you and your competitors? Perhaps it needs a strap line or a few words to summarise the brand values. Just like the advert you referenced - it does exactly what it says on the tin. Designation is distinctive. However, does it capture the difference between you and your competitors?

Perhaps it needs a strap line or a few words to summarise the brand values. Just like the advert you referenced – it does exactly what it says on the tin.

]]> Comment on Glass and a half, full or empty? by My Retail Therapist http://blog.designation.com/?p=72&cpage=1#comment-420 My Retail Therapist Mon, 01 Feb 2010 20:30:23 +0000 http://blog.designation.com/?p=72#comment-420 1. We too love Cadbury's chocolate the way it is and hope it isn't changed. Ever. 2. Don't forget those outlet stores that Cadbury's have around the country, it would never work with the Kraft logo on the door! 1. We too love Cadbury’s chocolate the way it is and hope it isn’t changed. Ever.
2. Don’t forget those outlet stores that Cadbury’s have around the country, it would never work with the Kraft logo on the door!

]]> Comment on Glass and a half, full or empty? by David Turner http://blog.designation.com/?p=72&cpage=1#comment-419 David Turner Mon, 01 Feb 2010 14:02:31 +0000 http://blog.designation.com/?p=72#comment-419 As someone who has visited Willy Wonka town, Hershey, PA, I can confirm whole heartedly the cheesiness of their product. I guess I come at it from a slightly different angle. Cadbury is one of the companies with roots in the age of ethical business; at least companies that tried to provide for their employees' wider needs. I am sure the reality might have been slightly less moral, but the Victorian era of Fry, Cadbury, Port Sunlight, etc. still inspires me. To lose this link with the past would be sad; but then they are highly unlikely to mess with the brand name. Hershey espouse the same values and history too. The town is full of schools, clinics, libraries, etc named after the "great man". Where are their equivalents today? So, I guess on balance I would prefer Hershey to Kraft in the competition. As someone who has visited Willy Wonka town, Hershey, PA, I can confirm whole heartedly the cheesiness of their product.

I guess I come at it from a slightly different angle. Cadbury is one of the companies with roots in the age of ethical business; at least companies that tried to provide for their employees’ wider needs. I am sure the reality might have been slightly less moral, but the Victorian era of Fry, Cadbury, Port Sunlight, etc. still inspires me. To lose this link with the past would be sad; but then they are highly unlikely to mess with the brand name.

Hershey espouse the same values and history too. The town is full of schools, clinics, libraries, etc named after the “great man”. Where are their equivalents today? So, I guess on balance I would prefer Hershey to Kraft in the competition.

]]> Comment on Noughty but nice by Tracey http://blog.designation.com/?p=66&cpage=1#comment-415 Tracey Mon, 04 Jan 2010 12:32:45 +0000 http://blog.designation.com/?p=66#comment-415 The worst suggestion I have heard for this decade is the teenies. Surely - if we follow a format consistent with the following decades - it should be the tens? Or perhaps we should take on board the previous post about the importance of branding and give it an aspirational and motivational title rather than just a number? The worst suggestion I have heard for this decade is the teenies. Surely – if we follow a format consistent with the following decades – it should be the tens? Or perhaps we should take on board the previous post about the importance of branding and give it an aspirational and motivational title rather than just a number?

]]> Comment on Noughty but nice by Phillippa http://blog.designation.com/?p=66&cpage=1#comment-414 Phillippa Fri, 01 Jan 2010 15:23:58 +0000 http://blog.designation.com/?p=66#comment-414 Isn't the next decade labelled the 'teens' or the 'teenies' or maybe even the 'teenyweenies'! Perhaps that is just in my household?! Px Isn’t the next decade labelled the ‘teens’ or the ‘teenies’ or maybe even the ‘teenyweenies’! Perhaps that is just in my household?! Px

]]> Comment on A rose by any other name… by Kalwant Ajimal http://blog.designation.com/?p=58&cpage=1#comment-330 Kalwant Ajimal Tue, 01 Dec 2009 19:21:00 +0000 http://blog.designation.com/?p=58#comment-330 Names are for recognition. Its the service values that people remember! We try our best, each and everyone of us. Regards Kalwant Ajimal Names are for recognition. Its the service values that people remember!
We try our best, each and everyone of us.

Regards

Kalwant Ajimal

]]> Comment on A rose by any other name… by Iain Robertson http://blog.designation.com/?p=58&cpage=1#comment-327 Iain Robertson Tue, 01 Dec 2009 14:15:02 +0000 http://blog.designation.com/?p=58#comment-327 Google's abuse of virtual monopoly of search engines, or good lateral thinking. It is interesting to see yet another unintended consequence of internet marketing. Google’s abuse of virtual monopoly of search engines, or good lateral thinking. It is interesting to see yet another unintended consequence of internet marketing.

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